Also with his arms crossed which is a sign of defence, like he is always willing to defend himself, which refers to the strength of the target audience. This relates to the main image, as it shows Eminem looking aggressive into the magazine like he shouldn’t be messed with. The masthead suggests that the target audience are mainly males due to its boldness and that it is written in sans serif font, which could suggest that the target audience are strong and bold people. This promotes the brands identity, as it is made to stand out on the page. Or it could suggest that the magazine is so well know that it doesn’t need to show the full name, as people already know about the magazine, and it is popular amongst the hip hop industry. The fact that Eminem’s head is slightly covering the masthead and he is in the centre of the magazine, suggest that he is the most important aspect of the magazine, even more important than the title. The masthead ‘Vibe’ is very bold and big which makes it eye-catching as it stands out front the rest of the page due to the format, which suggest that it is one of the most important aspects of the magazine, and it is superior to the rest of the magazine apart from the main image. However, in 2009 it was announced that the magazine company will be closing down. Quincy Jones founded the magazine company in 2003. With its main target audience being young urban people who like R&B, hip hop or rap music, usually between the ages of 18-34. ‘ Vibe’ is one of the biggest R&B/ hip hop / rap magazine, which is US based, which is sold twice a month.
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